Discovery Times Square Exposition
NYC-based production company Running Subway tasked us to develop a brand for a massive endeavor - launching the city's next great cultural institution. Built inside the former New York Times building, Times Square Expositions is the largest museum-quality exhibition space in Manhattan. We delivered a brand that's currently plastered Manhattan - wide with campaigns spanning across the NYC transit system, a massive billboard in Times Square, a stand-out building marquee, print collateral, radio, and website. The space just launched to rave review.
