Kingston Pilsner Beer
Lascelles Wines & Sprits knew the beer market was thirsty for choice and desired to enter the market so we designed and strategically launched a brand -- doing rounds of naming and packaging design ensued, and the consumer was there with us every step of the way. From brand strategy, the taste profile, naming, visual identity, packaging, point-of-sale, website/mobile, merchandise, uniforms (polo shirts), marketing communications strategy, calendar design and online marketing Kingston came to life. Becoming the official beer of Bacchanal Carnival was our official coming out party.
